E-Commerce Google Shopping Ads Kenya — Visual Products Direct in Search

If you sell physical products online in Kenya, standard text ads are not enough. Consumers want to see the product, the price, and the brand before they even click. Google Shopping Ads (and Performance Max campaigns) put your e-commerce inventory directly at the top of Google search results with rich product images. GrowthLab Limited specializes in Google Shopping optimization, driving direct, highly profitable sales for Kenyan online retailers. ### What We Do -

Google Merchant Center Setup

: Properly configuring your account and ensuring your product data meets strict Google guidelines. -

Product Feed Optimization

: Enhancing product titles, descriptions, and categories in the feed to ensure they trigger for relevant consumer searches. -

Performance Max Campaigns

: Leveraging Google's AI to serve your products across all of Google's channels (Search, Display, YouTube, Gmail) from a single highly-optimized campaign. -

ROAS Optimization

: Actively managing bids to ensure you achieve your target Return On Ad Spend (e.g., for every KES 100 spent on ads, generating KES 500 in sales). ### Stop Losing to the Big Marketplaces Google Shopping allows independent Kenyan e-commerce stores to visually compete directly alongside giants like Jumia, capturing buyers precisely when they are searching for a specific product.